Quality is a constant state of mind
It is a matter of passion and experience....not a matter of standards
Technology is not an end in itself
The pleasure found in listening must be our only guide
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Founded in 1981 by Yves Bernard André, an electronics professor, YBA was quickly recognised for its unusual products.
Unusual in that they were so typically French and designed by a man who had so much passion and belief in the way things should be done, that they were seen by many hi-
The growing success of the brand through the 80’s, 90’s and well into the 2000’s attested to Yves’ philosophy to produce the reality of absolute true sound as accurately as possible. To do this successfully meant that the manufacture of all products bearing the YBA name was based on discipline, precision and patience.
In designing and manufacturing so many models, Yves-
Every piece had to be durable, and importantly, each had to have a clarity and purity of sound which resulted in extraordinary musicality.
Numerous awards were heaped upon YBA, not only in its own French market but from many respected international bodies.
The demand for YBA products continued to grow through the years and so it was that Yves-
In 2009 one of China’s leading high end audio equipment manufacturers purchased a significant shareholding stake in YBA. Already manufacturing some of the most iconic and well respected UK and European companies, Shanling had built an enviable reputation for its quality of product. When the sale was finalised, Yves-
Taking time to learn about the products, the current demands of a global market, and importantly, to understand what it was that has made YBA such a sought after brand for three decades, Shanling took time before re-
They believed that YBA would benefit by appointing a new CEO to head up the sales and marketing potential and so they looked to someone who had a lifetime of experience in the audio industry’s major markets to lead the company forward.
The appointment was made at the end of 2011.
Australian born Jacki Pugh works closely with Yves-
Having been absent from the market for a short time, YBA products were re-
Late 2013 saw the introduction of four new products plus one upgrade to complement the existing ranges. GENESIS, a completely new range of amplifiers, was introduced, its major appeal being its inclusion of Bluetooth across the range. Additional new products were added to the Genesis range (CD Player) and Heritage range (DAC) at the beginning of 2015.
2016 saw the addition of two exceptional phono pre-
YBA products are beautiful to look at and extraordinary to listen to. These are products that do not change every year and are therefore designed to last. Indeed, a product that reproduces music today will reproduce it tomorrow and in 20 years. To own some of the most sought after and most stable products in the market ... there can be nothing better.